Bharat, the middle-income households in the 5L-15L bracket spread across Tier 2, Tier 3, and rural India, is ready to be served.
This market is more ripe for disruption than ever before. However, there's a supply side issue - not enough founders are taking a crack at the Bharat opportunity. Decoding Bharat by SeedToScale and CNBC-TV18 shares insights and opinions from founders and operators, investors, policymakers, and leaders from large enterprises on building and scaling businesses catering to tier-2/3 and rural India. This series aims to democratize knowledge and actionable insights for founders and future founders who are looking to build and scale startups for Bharat.
Watch the first episode as Senior Anchor Mangalam Maloo, and a panel that has a deep understanding of this market - Lalit Agarwal, Founder & MD of V-Mart; Rama Bijapurkar, Business Advisor; Sandeep Deshmukh, Co-founder & CEO of ElasticRun; and Anand Daniel, Partner at Accel - define the scale of the opportunity and what it will take for founders to 'win' in this space.
Join our exclusive Bharat community
- Best-in-class Bharat-focused content offering actionable insight for founders and operators
- Specially curated events and thematic summits
We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.
We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at seedtoscale@accel.com to be a part of the Accel family.
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We’re building Passionfroot 1, an operating system for creators to manage their business.
We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.
This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?
Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.
And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.
Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!