In Episode 4 of the Decoding Bharat series by SeedToScale and CNBC-TV18, the conversation shifts to the thriving sectors of consumer goods and mobility in India. As the nation witnesses rapid urbanization and evolving consumer behavior, businesses are innovating to meet the demands of a diverse and growing market.
This episode offers a deep dive into how companies are navigating the complexities of Bharat, a market characterized by its regional nuances and varying consumer preferences. The discussion highlights the critical strategies that these companies employ to localize their products, optimize distribution channels, and leverage technology to serve the vast and varied population of Bharat.
Moderated by senior anchor Mangalam Maloo, the episode brings together insights from Prayank Swaroop of Accel, Shashank Srivastava of Maruti Suzuki, and Saket Todi of Lux Industries. Together, they explore the untapped potential of Bharat-first brands and the strategies driving their growth.
Tune in to learn how these industry leaders are leveraging innovation and adaptability to cater to the unique needs of the Indian market.
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We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.
We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at seedtoscale@accel.com to be a part of the Accel family.
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We’re building Passionfroot 1, an operating system for creators to manage their business.
We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.
This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?
Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.
And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.
Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!