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Decoding Bharat

Episode 

6

The Role of Bharat Startups in Building India's Future

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In the final episode of SeedToScale and CNBC-TV18's Decoding Bharat series, a distinguished panel featuring Amitabh Kant, India's G20 Sherpa and former CEO of NITI Aayog, Sudhir Sitapati, CEO of Godrej Consumer Products, and Anand Daniel, partner at Accel, joined Shereen Bhan to explore the key factors driving the success of Bharat's startups.

They discuss how the startup wave has expanded beyond metropolitan areas, with digital penetration, particularly through internet access and UPI adoption, playing a key role. The conversation highlights how states like Uttar Pradesh and Bihar are becoming the backbone of this growth, driving economic momentum in Bharat's untapped regions.

Daniel expressed optimism that as India's GDP doubles in the coming years, a substantial portion of this growth will stem from India's tier 2 and 3 regions, presenting exciting opportunities for entrepreneurs to create economically relevant and scalable solutions.

The panel collectively underscored the importance of leveraging technology to unlock Bharat's immense potential, setting the stage for a more inclusive and dynamic phase of India's economic development. Watch the full episode to gain deeper insights into how startups can effectively tap into and contribute to Bharat's growth story.

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We’re looking for the next generation of successful Indian marketplaces. If you’re an early-stage marketplace founder, apply now here or learn more about the #DecodingMarketplaces Startup Hunt.

We’d love to hear about your experiences with marketplaces. Let us share our learnings and build a better and stronger ecosystem. Write to us at seedtoscale@accel.com to be a part of the Accel family.

Jennifer Phan
Co-founder and CEO, Passionfroot

We’re building Passionfroot 1, an operating system for creators to manage their business.

We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.

This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?

Krish Subramanian
Co-founder, Chargebee

Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.

And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.

Community/Editorial, Relay

Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!


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