PitchCraft
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Episode
3
Mamaearth: The deck should include your roadmap for execution
In the third episode of PitchCraft, we get insights from India’s fastest idea to IPO startup story - Honasa Consumer Ltd’s Varun Alagh speaks to Fireside Ventures' Kanwaljit Singh, and the host of PitchCraft, Chandra Srikanth, about the process behind crafting the company’s first pitch deck. Varun shares that the main objective of the pitch deck is getting investors interested in what your company is trying to build.
He says, “The investor should be interested in you as a founder, the opportunity you’re going after, and how you’re planning to execute on your idea”. Kanwaljit adds that for an investor, the deck is a glimpse into the mind of the founder, and Mamaearth’s pitch deck showed him that they were thinking long-term.
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We’re building Passionfroot 1, an operating system for creators to manage their business.
We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.
This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?
Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.
And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.
Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!