Introducing
Decoding
Bharat
The evolving preferences of Bharat's consumers reflect a broader trend towards quality and aspiration, demonstrating their readiness to embrace products and services that resonate with their desires for an enhanced lifestyle and upward mobility.
We believe that the Bharat market is more ripe for disruption than ever before. Founders need to take a crack at the Bharat Opportunity.
We believe that the Bharat market is more ripe for disruption than ever before. Founders need to take a crack at the Bharat Opportunity.
Read what Anand Daniel and Sarthak Singh have to say about Bharat.
/Featured Articles /
Decoding Bharat
The Role of Bharat Startups in Building India's Future
The final episode of Decoding Bharat examines the rise of Bharat's startups, fueled by digital growth and UPI adoption. The discussion highlights the vast opportunities in tier 2, 3, and rural markets, emphasizing the need for customized solutions and the role of government policies in driving this expansion.
Coming Soon
Builders for Bharat
Shaping Bharat’s Agriculture with Affordable, Inclusive Technology: The Gramophone Story
Gramophone is an agritech platform providing affordable, data-driven solutions for farmers in Bharat. By offering personalized advice on crop management, pest control, and agro-climatic conditions, Gramophone empowers farmers to improve yields.
The imminent rise of startups catering to the Bharat Opportunity
“We are building for Bharat.ˮ Over the past year, this phrase has echoed through many founder conversations, each with their own nuanced interpretation...
/Decoding Bharat/
Unveiling Fintech Opportunities in Bharat
Episode 5 of Decoding Bharat explores fintech’s potential in Bharat, focusing on leveraging digital infrastructure and Aadhaar services to reach underserved regions. Experts highlight the need for technologically advanced and economically relevant products, with a shift towards innovative credit formats to address rural financial needs.
Building Bharat-First Brands
India's evolving market is witnessing a transformation as businesses like Maruti Suzuki and Lux Industries innovate to meet the diverse needs of Bharat. Episode 4 of the Decoding Bharat series by SeedToScale and CNBC-TV18 delves into how these companies are tapping into this growth, from localizing products to leveraging technology. The episode features insights from industry leaders on the strategies driving this change and the untapped potential of Bharat-first brands.
Closing the Learning Divide in Bharat with EdTech
EdTech has the potential to bridge India’s learning divide and address decades of educational challenges in Bharat. This could lead to significant gains in upskilling, productivity, and prosperity for a nation with the world's largest youth population. The Decoding Bharat series by SeedToScale and CNBC explores how EdTech can empower Bharat’s youth, and the challenges involved, featuring insights from industry pioneers.
Building Apps and Platforms for an Inclusive Bharat
Bharat represents a blue ocean for founders dedicated to creating tailored solutions for this segment. The Bharat audience is demonstrating a willingness to pay for valuable offerings, creating a fertile ground for startup growth. The Decoding Bharat series by SeedToScale and CNBC delves into these opportunities with insights from leading experts.
/Builders for Bharat/
Coming Soon
Zeno Health’s Mission to Bring Quality Generics to Every Corner of Bharat
Zeno Health is dedicated to improving healthcare access by providing high-quality generic medicines at affordable prices. With a robust multichannel pharmacy network, Zeno Health is now expanding into Bharat, utilizing a micro-franchise model to ensure that essential medications reach rural areas while educating consumers on the benefits of generics.
Coming Soon
Rooted in Tech, Fyllo's Precision Agriculture Platform is Nurturing Bharat's Fields
Fyllo is dedicated to enhancing agriculture through technology. By collecting precise data from soil and crops via IoT devices, Fyllo's agronomy and machine learning models deliver actionable insights for optimal irrigation, nutrient management, and more. Stay tuned as Co-founders Sudhanshu Rai & Sumit Sheoran share insights on building a tech-driven agriculture business for Bharat.
Coming Soon
How Kutumb is Shaping New Standards of Community Engagement Across Bharat
Kutumb is a private social network tailored for communities across Bharat, allowing users to connect, share news, and discuss issues within their community. Targeting smaller cities, where the next 500 million internet users are emerging, Kutumb offers a multilingual platform for India's diverse communities. Stay tuned as Co-founder Vipul Allawadhi delves into the unique challenges and innovative strategies behind building Kutumb for Bharat.
Coming Soon
Reaching the Underserved: Moneyview’s Mission to Democratize Credit in Bharat
Moneyview is dedicated to expanding financial inclusion across India. With a focus on Bharat, it offers personalized services such as custom loans, and finance management solutions. Stay tuned as Moneyview Co-founder Puneet Agarwal shares insights on what it takes to build a financial services business for Bharat.
Coming Soon
CityMall's Playbook for Solving E-commerce in India's Small Towns and Villages
CityMall is bringing e-commerce to value-conscious households in India's small towns and villages, enabling online shopping for millions of underserved consumers. Specializing in groceries, lifestyle essentials, and more, CityMall connects directly with consumers through local community leaders. This unique model ensures trust and addresses the needs of India's value-conscious consumers like never before. In this episode of Builders for Bharat, Co-founder and CEO Angad Kikla explains why quick commerce and traditional e-commerce won't replace grocery buying in India.
Coming Soon
How Mamaearth is Turning Focus Towards India Beyond the Metros
Mamaearth, India's fastest idea-to-IPO startup, is now setting its sights on India's tier 2 and 3 cities as critical hubs for expansion. This move underscores Mamaearth's commitment to enhancing accessibility and influence across diverse Indian markets. In an upcoming episode, Zairus Master from Mamaearth unveils the company's strategy to amplify its reach through extensive network expansion.
Coming Soon
Pratilipi's Quest to Build the Ultimate Online Marketplace for Stories
Pratilipi started as an online literature platform but has since blossomed into India's largest digital ecosystem for readers and writers in 12 languages including Odia, Punjabi, and Telugu. Breaking barriers of language, device, format, technology, and geography, Pratilipi empowers writers to share their stories freely. In the episode, Pratilipi Co-Founder and CEO Ranjeet Pratap Singh talks about the challenges the company faced while building a company that serves such a diverse audience.
Coming Soon
The Story of BharatAgri – A Doctor For India’s Farmlands
BharatAgri is making the most of rural India's digital revolution via its agri-advisory platform. Just like a doctor, it provides science-backed solutions that empower farmers to increase crop yield, boost income, and reduce greenhouse gas emissions.
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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.Summarize