In the first episode of PitchCraft, Moneycontrol’s Chandra Srikanth speaks to Girish Mathrubootham, Founder and CEO of Freshworks, and Shekhar Kirani, partner at Accel, as they deconstruct Freshworks' first pitch deck which helped them secure the initial round of funding from Accel.
The power of storytelling is at the heart of this episode; as Girish emphasizes that a pitch deck should clearly articulate the problem the startup is trying to solve, how the solution will be executed, and why the team is well-equipped to win in the segment the firm operates in. Girish and Shekhar agree that telling your startup’s story will help secure investor interest while providing information about the competition and how you will take them on builds investor confidence.
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We’re building Passionfroot 1, an operating system for creators to manage their business.
We’re based in Europe and raised our $ 3.4m pre-seed round from Creandum and US angels such as Vlad (Webflow) and creators like Ali Abdaal.As we’re creating a new category and as the creator economy is global and mostly online, we’re building from Day 1 a global company and product that helps creators monetize around the world.
This brings a lot of complexities especially in terms of payments and taxes as our early users are based both in Europe and the US and deal with cross-border transactions.What are Do’s and Dont’s for European startups who have a global ambition and build products for a global customer base from Day 1. Anything you would do differently?
Thanks @pjbouten! Love how you’ve thought about incrementally shaping a category with a focus on product and service, and only then thinking about getting the message out there vs the other way around.
And totally agree on the distinctions and overlaps both self-serve and enterprise motions share.
Thanks, PJ, for taking the time to address questions from the great vantage of shaping Showpad into a global, enterprise SaaS brand!