Anand Jain

Co-Founder & CEO, CleverTap

Anand Jain is the co-founder of CleverTap, a company that helps businesses optimize their marketing and advertising campaigns. He previously served as the CTO for Burrp - a restaurant review app which was later acquired by the publicly traded yellow pages company, Infomedia 18 Ltd.

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Anand has more than two decades of experience leading engineering, design and IT teams. With this knowledge, he was able to architect software for high-profile clients like Motorola, AT&T and Brience in the US before striking out on his own with Burrp & CleverTap.

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Anand Jain completed his schooling from St. Xaviers High School and holds a degree in commerce from Sahajanand Arts & Commerce College.

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Early Life

Anand lost his father aged 12 and this had a bearing on his entrepreneurial spirit. Not content with studying commerce, he spent much of his time tinkering around with computers as a hobby and assembled his first computer at age 14. He also wrote his own first program as a teen - a commercial software for advocates.

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While still in college, Ananad started a small company called Compoint Computers. This was a transformative learning phase which would prepare him for his second stint as a founder. He juggled college, work and even spent some of his time going door to door selling soap to make extra money. He spent his nights assembling computers & sold each unit with an impressive profit margin of Rs. 3000-4000.

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Launching CleverTap

In 2005 Anand Jain founded the company Burrp which became one of India's first food tech platforms with restaurant reviews and recommendations. (It was acquired by Infomedia18, an arm of Network18, in 2009). It was during his time at Network18 that Anand met his future co-founders Suresh & Sunil - and in 2013, the three quit their jobs to start CleverTap.

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CleverTap is a SaaS-based customer lifecycle management and mobile marketing company headquartered in Mountain View, California, that has changed the way businesses interact with their customers. The company provides mobile app analytics and user engagement products that are used by more than 8,000 apps including those from major companies like Daimler, OLX, Domino's, The Meet Group, Premier League, Gojek & Carousell. CleverTap helps business owners get a better understanding of their user base for increased customer satisfaction and retention.

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CleverTap is a company with the goal of making mobile app engagement relevant, contextual and personal. The CleverTap platform allows analytics at incredible speeds as well as providing ready answers to users' needs via push notifications, in-app messages or emails.

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The team is spread across California, New York, and Mumbai with over 10k customers worldwide.

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CleverTap Journey

2013: Launches in Mumbai
2013: Gains BookMyShow as their first customer in October
2014: Secures seed funding of USD 1.6 million from Accel
2015: Changes trading name from WizRocket to CleverTap & announces US launch
2017: Secures an additional US$6 million from RSP India Fund
2019: Clevertap raises Series B & C investment of US$61 million

Awards & Recognition

CleverTap was recognized as one of Forbes’ Best Startup Employers in America for the second consecutive year in 2021.
TiE Silicon Valley included CleverTap in its list of TiE50, the World's 50 Most Promising Technology Startups in 2017.

Podcast

Anand Jain - co-founder & CEO, CleverTap - shares lessons from his journey, from founding burrp.com to building global SaaS company CleverTap in a podcast series, which you can access here.

Listen to Scaling your Startup

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